Craigs Secret Ebook

Okay, I admit it. I am anal when it comes to stats. I spend time going over my stats to try and find trends etc to further boost my online income. Everyone should use stats whether they be Google analytics or their own AW Stats available from your C Panel.

The thing is to find that fine line between useful research and wasting shiploads of time when you should be doing other important tasks. That is entirely up to you. I spend roughly 15-20 minutes a day pouring over my stats. Keep in mind that I know what I am looking for in my stats hence the short period of time.

I pay particular attention to the keywords people use at search engines to find my site(s). Naturally the keywords I target for each site/page come up often but sometimes you come across a nugget amongst them. I found a nugget just last week.

Buried deep down the list of keywords was “Craigs Secret Ebook” ( without the quotes). It was linked to www.craigs-free-ebooks.info

I have an ebook there called Autoresponder Secrets. That is where the connection came from. I did some research and found that the term was searched for 28 times a day. Going to Google I found there were no Adwords ads and only 35,000 results. Ch-Ching. That is exciting.

I went to work immediately and made up a page where people could download for free, an ebook I wrote last year. I changed the name of this ebook to, you guessed it, Craigs Secret Ebook. It is a simple capture page with a bit of text, a graphic and a subscribe box.

Within 2 days I was floating between #1 and #6 on Google for that term and derivatives of it. 5 days later I get over 30 hits a day from Google with over 80% subscribe rate. I also threw up an Adwords ad at a cost of 5 cents a click and now get over 85 hits a day from that. At a tad over 40% subscribe rate from there. The upshot is, I  made $77 just yesterday on a $9 product within the ebook but more importantly I gained over 200 subscribers since implementing the strategy. 

So, let me ask you this. How many nuggets like “craigs secret” are hidden in your stats?

Please leave a comment with your thoughts.