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Within the summertime of 2015, I acquired a Skype identify from a long-time pupil of mine: Ben Lee, Co-Founder and CEO of Neon Roots. He took every Double Your Freelancing Price and my Consultancy Masterclass, and we’ve moreover carried out off-and-on instructing intervals over the last 2 years. I knew he was worthwhile and his firm was rising, nonetheless what I heard subsequent from him blew me away:

“Brennan, I’m on monitor to do over a million this yr merely selling Roadmapping alone!”

I dug deeper and stumbled on that he’d standardized Roadmapping (or as he branded it, Rootstraps) as a prerequisite for all shopper initiatives.

He’d carried out tons of of Roadmapping engagements, and even wanted to buy a consultancy in Uruguay merely to cope with all of the model new initiatives that he and his group had been closing.

He was exactly who I was searching for.

Proper right here was any particular person who had a treasure trove of raw info at his disposal, and who moreover wanted to endure the tactic of transitioning away from a project-first product sales method.

I immediately knew I wanted to work with him to merge our two distinct sorts of Roadmapping and put collectively the ultimate phrase helpful useful resource to help freelancers and corporations understand, promote, host, and ship good Roadmapping engagements.

So over time, we’ve been compiling raw product sales calls and electronic message exchanges with consumers, generalizing the paperwork and provides we every use to pitch Roadmapping proper right into a turnkey bundle which will help of us start offering Roadmapping to their consumers immediately.

I moreover flew out to Los Angeles to meet Ben and produced over 5 hours of in-depth and systematic video courses and analysis.

The last word product is assured to equip you with the sources, paperwork, info, shopper strategies, and all of the issues else you need to Grasp Enterprise Roadmaps.

  • Over 5 hours of in-depth instruction and case look at motion pictures
  • Worksheets and accountability that present assist to create your private Roadmapping affords
  • A downloadable cheatsheet that maps out and summarizes the whole course
  • 30 days of limitless entry to dwell instructing from Brennan and the DYF group
  • Lifetime entry to the Freelancers Guild
  • Contracts that present assist to close Roadmapping engagements
  • The entire fantastically designed templates you need to promote and host Roadmapping
  • Raw product sales identify recordings, electronic message swipe copy, and completely different extras

Who’s Brennan Dunn?

I’m Brennan Dunn, and for the ultimate decade I’ve been working with consumers. I started out as a freelancer, and after three years my enterprise grew to an firm of 11 employees and a $2 million in annual earnings.
I like freelance consulting, nonetheless I’m hell-bent on serving to completely different freelancers study to know the BUSINESS of freelancing. A lot of us (myself included) started freelancing because of we’re technically sturdy… nonetheless end up finding out the exhausting means being worthwhile is excess of merely being good at what we do.
Together with this course, I write and podcast weekly for my viewers of over 40,000 freelancers. I’m moreover the founding father of, an web web site personalization instrument.

Who’s Ben Lee?

Ben’s the founding father of Neon Roots, an web firm primarily based in Los Angeles, California. When he started his enterprise, he was merely one different internet enchancment and design firm.

Over the last few years, Neon Roots has grown significantly. They’re doing plenty of tens of tens of millions of a yr in earnings with a client roster that options Epson, Tony Robbins, Snoop Dogg, and completely different leisure and know-how firms.

What fueled this progress? Rootstrap, a singular spin-off of Roadmapping that Ben developed with Brennan over the last two years through 1-on-1 instructing and the Consultancy Masterclass. Neon Roots is on monitor to doubling their earnings and measurement this yr as soon as extra as they proceed to ramp up the price of their Roadmapping decisions.