Product Launch Method is a kind of programs nicely price going by way of at the very least yearly, particularly as a part of an annual planning section. A lot of the content material exists in video, audio and textual content format (transcripts), so you possibly can devour it in your most popular format. Take pleasure in.

~CORE MODULES~

MODULE 1 LAUNCH FOUNDATION

That is about a few of the core components that make Product Launch Method so highly effective. By the top of this module, you’ll perceive the 5 core forms of launches (and when to make use of them), the Sideways Gross sales Letter, in addition to how you can use sequences, tales, positioning, and psychological triggers to create a terrific launch.

1 Introduction [4 minutes]
2 Intro to Product Launch Method [14 minutes]
three 5 Forms of Launches [10 minutes]
four Circle of Superior [12 minutes]
5 Sequences [11 minutes]
6 Sideways Gross sales Letter [19 minutes]
7 Launch Dialog [10 minutes]
eight Psychological Triggers [17 minutes]
9 The Energy of Positioning [7 minutes]
10 The Energy of Story [10 minutes]
11 Launch Story Themes [11 minutes]
12 Drawback Answer Path [11 minutes]
13 The Alternate Path [4 minutes]

MODULE 2 LAUNCH PLAN

This module covers setting your self up for fulfillment by creating a robust plan and a transparent roadmap to comply with on your first launch. By the top of this module, you’ll know how you can establish your area of interest, avatar, property and objectives, plus how you can construct and heat your record.

1 Introduction [2 minutes]
2 Area of interest Choice [42 minutes]
three Buyer Avatar [25 minutes]
four Constructing Your Listing [13 minutes]
5 Warming Your Chilly Listing [5 minutes]
6 Asset Identification [20 minutes]
7 Your Targets [10 minutes]
eight Your Launch Targets [9 minutes]
9 Your Launch Success Path [20 minutes]

MODULE three THE PRE-PRELAUNCH

This is a vital step that may allow you to lay the groundwork on your launch. Mixed with the Prelaunch, this step is the bread and butter of Product Launch Method. By the top of this module, you’ll know how you can establish what your market needs, craft and refine your provide, and construct severe buzz main right into a launch.

1 Introduction [2 minutes]
2 Pre-Prelaunch Technique [6 minutes]
three The Pre-Prelaunch Sequence [4 minutes]
four Determine & Take a look at Your Provide [15 minutes]
5 The Shot Throughout the Bow [24 minutes]
6 Refining Your Provide [9 minutes]
7 Traits of Buzz [11 minutes]
eight Pre-Prelaunch Case Research [7+15+4 minutes]
9 Pre-Prelaunch Planner [no video]

MODULE four PRELAUNCH CONTENT

Your Prelaunch Content material (“PLC”), when achieved proper, helps your potential consumers perceive the Alternative, the Transformation, and the Possession Expertise promised by your product. By the top of this module, you’ll know the way create every of those items of content material, how you can get folks onto your launch record, and what to mail throughout your Prelaunch.

1 Introduction [2 minutes]
2 The Prelaunch Sequence [5 minutes]
three Prelaunch Content material 1: The Alternative [15 minutes]
four Prelaunch Content material 2: The Transformation [14 minutes]
5 Prelaunch Content material three: The Possession Expertise [14 minutes]
6 scripting Your Prelaunch Content material [7 minutes]
7 Prelaunch Content material Walkthroughs [2 hours 44 minutes]
-Nicholas Wilton: Right here I stroll you step-by-step by way of the PLC transcripts for Nicholas Wilton’s Launch for his Art2Life course and break all of it down for you into the important parts.
-Susan Garrett: This can be a walkthrough of a super-successful launch by Susan Garrett for considered one of her canine agility merchandise. She’s in my Platinum Plus mastermind group, and she or he’s had unimaginable success, however she got here into Product Launch Method as a COMPLETE beginner with no record and virtually no technical abilities.
-Will Hamilton: This can be a walkthrough of a superb launch by Will Hamilton that did over six figures in gross sales in a distinct segment market – and these Prelaunch movies are a implausible instance of how you can do it proper. Please don’t be intimidated by the standard of this launch – it was NOT Will’s first launch. The factor to recollect is that he was actually struggling when he first joined PLF.
eight Forms of Prelaunch Content material [8 minutes]
9 Creating Prelaunch Movies [36 minutes]
10 Creating Different Forms of Prelaunch Content material [8 minutes]
11 Constructing Your Launch Listing [13 minutes]
12 Mailing Your Launch Listing [20 minutes]
13 Launch Metrics [14 minutes]
14 Constructing your record throughout launch [19 minutes]

MODULE 5 OPEN CART

The Open Cart section is whenever you lastly begin taking orders! By the top of this module, you’ll know precisely what you want at each step of the way in which, out of your Open Cart e-mail sequence to how you can script your gross sales video.

1 Introduction [2 minutes]
2 The Open Cart Sequence [19 minutes]
three Stoked On Promoting [16 minutes]
four Bonus Methods [16 minutes]
5 Gross sales Methods [19 minutes]
6 Creating Your Gross sales Video [34 minutes]
7 Gross sales Video Walkthroughs [128 minutes]
eight Gross sales Web page Walkthroughs [10 minutes]
9 Open Cart Planner [no video]
10 Submit-Launch E-mail Sequence [18 minutes]

MODULE 6 INTERNAL AND SEED LAUNCHES

This module goes extra in-depth with Inside Launches and Seed Launches. These are the 2 major forms of launches that you’ll want to excellent earlier than transferring on. By the top of this module you’ll know which kind of launch to make use of when, and how you can plan and execute them.

1 Introduction [2 minutes]
2 Inside Launch Methods [13 minutes]
three Inside Launch Timeline [6 minutes]
four Inside Launch Case Research [64 minutes]
-Dylan and his companions constructed a profitable enterprise promoting bodily merchandise on Amazon. They developed a system for wholesaling merchandise, and began educating their methodology to different sellers.
-Nicholas is a fine-art artist who has led offline workshops to show folks how you can paint. Then he used PLF to convey his workshop on-line
-Julie practiced psychology in a conventional setting. She puzzled if she may take her psychological well being coaching on-line. Her first launch introduced in $17,000, and her second launch, thrice that.
-Susan does million greenback launches in her canine coaching area of interest, with out JV companions. You’ve seen her Inside Launch PLCs and Gross sales Video, now take heed to her story – it’s unimaginable.
5 Inside Launch Planner [no video]
6 Seed Launch Methods [9 minutes]
7 Seed Launch Prelaunch Plan [7 minutes]
eight Making a Crushing Provide [12 minutes]
9 Seed Launch Timeline [9 minutes]
10 Creating Your Seed Launch Product [14 minutes]
11 Interviewing Specialists on Hyper Seed Launch [10 minutes]
12 Webinars and Summits [12 minutes]
13 Seed Launch Case Research [126 minutes]
-Tara & David Marino, an AMAZING Case Examine of a Seed Launch that solely offered 6 models – nevertheless it rapidly led to a enterprise that did $500,000 (that’s a half-million dollars) in gross sales!
-Kami McBride was an absolute tech beginner… however did a 5-figure Seed Launch for her course “Handcrafted Therapeutic Natural Oils”. Right here you’ll discover an interview, case examine walkthrough, and swipfile of Kami’s Seed Launch.
-JJ Virgin, creator of the NY Occasions Bestseller “The Sugar Influence Weight-reduction plan” shares how she developed and wrote her ebook utilizing a Seed Launch and made six figures within the course of – earlier than the ebook was even written
-Erik Solbakken, after 26 years as an accountant he discovered a surprisingly hungry viewers and did his first launch, bringing in $10,000 earlier than even creating his product. In simply 10 months after beginning his on-line enterprise, Erik made $220,000 in income.
14 Seed Launch Walkthrough [103 minutes]
15 Seed Launch Planner [no video]

MODULE 7 JOINT VENTURE LAUNCH

That is the place you appeal to, prepare, and work with companions who will promote your product for you. By the top of this module you’ll be capable of take what you realized in regards to the Inside Launch and use it to create a Joint Enterprise Launch.

1 Introduction [2 minutes]
2 Joint Enterprise Launch Technique [10 minutes]
three Discovering Joint Enterprise Companions [12 minutes]
four Getting Joint Enterprise Companions [17 minutes]
5 Getting ready Your Companions for Launch [7 minutes]
6 Coaching and Supporting your Joint Enterprise Companions [14 minutes]
7 Joint Enterprise E-mail Sequence Walkthroughs [28 minutes]
eight Joint Enterprise Launch Case Research [43 minutes]
9 Joint Enterprise Launch Planner [no video]

MODULE eight EVERGREEN LAUNCH

Now we take your complete Inside Launch sequence and put it on autopilot. By the top of this module you’ll be capable of take the ideas and methods of the Inside Launch and adapt them to the Evergreen Launch.

1 Introduction [2 minutes]
2 Evergreen Launch Technique [13 minutes]
three Forms of Evergreen Launches [10 minutes]
four Making Your Launch Evergreen [11 minutes]
5 Shortage in Evergreen Launches [4 minutes]
6 Evergreen Launch Case Examine [9 minutes]
7 Evergreen Launch Walkthrough [5 minutes]
eight Evergreen Launch Planner [no video]

MODULE 9 BUSINESS LAUNCH FORMULA

This module is a roadmap for constructing your enterprise with launches. By the top of this module you’ll know how you can construct out a number of merchandise and affords to your record with the various kinds of launches you’ve realized about in Product Launch Method.

1 Introduction [2 minutes]
2 The Launch Life [19 minutes]
three Enterprise Launch Technique [17 minutes]
four Constructing a Crew [18 minutes]
5 Psychological Sport and Self Care [13 minutes]
6 Conclusion [3 minutes]

~BONUS MINI-COURSES~

OPERATION QUICK-START

For those who’re simply beginning out in your on-line business trip, otherwise you’re about to launch a brand new enterprise, that is the way you get began quick so you can begin making a living rapidly.

1 Introduction [14 minutes]
2 Psychological Sport, Half 1 [20 minutes]
three First Steps [36 minutes]
four Instruments  [15 minutes]
5 Psychological Sport, Half 2 [13 minutes]
6 Conclusion [7 minutes]

SECRETS OF LEVERAGE AND SCALE

Learn to develop and scale your enterprise with out working your self to demise.

1 Introduction [17 minutes]
2 Find out how to get Leverage [21 minutes]
three Find out how to Scale [22 minutes]
four Find out how to get the Life you Need [14 minutes]
5 Conclusion [8 minutes]

LAUNCH PARTNERSHIP

For those who’ve ever thought of serving to different folks with their launches – as a Launch Supervisor, a Launch Advisor, and even as a full enterprise associate – then this shall be important to your success.

1 Introduction [3 minutes]
2 Shopper Choice [13 minutes]
three Three Forms of Offers [16 minutes]
four Negotiating [14 minutes]
5 The PLM Mannequin [17 minutes]

QUICK LAUNCH

If you have already got a listing, this can be a smart way to herald cash quick with a narrative, a number of emails, and a deadline.

1 Introduction [2 minutes]
2 Fast Launch Methods [13 minutes]
three Fast Launch Case Research [66 minutes]
-Tax Sale, Go Romance, Wildcraft: Right here I’ve three examples I’m going to stroll you thru. They’re very completely different examples, however you’ll see how the Fast Launch can work in a whole lot of alternative ways.
-Will Falconer: Right here I stroll you thru Will Falconer’s e book bundle Fast Launch. This Fast Launch was achieved for a $25 product, with 6 emails over a U.S. Vacation weekend and ended at virtually $9,000 in fast income
-Debbie Arambula: Debbie is the “Coronary heart Artist” – she paints hearts, and she or he’s very profitable at it. That is how she makes use of Product Launch Method to promote her work and prints and features a story of how she did a Fast Launch to pay for brand spanking new tires for his or her RV.
four Fast Launch Planner [no video]

PROMOTING OTHER PEOPLE’S LAUNCHES

That is about how you can promote different folks’s launches as an Affiliate or JV Accomplice.

1 Introduction [13 minutes]
2 Technique & Key Issues [14 minutes]
three Three Methods to Drive Site visitors [15 minutes]
four Deep Dive: Selling PLF [27 minutes]
5 Utilizing Bonuses to Enhance Gross sales [23 minutes]

BOOK LAUNCH

That is all about how you can launch your ebook, PLF-style (a Case Examine with Jeff’s NY Occasions Bestseller, Launch).

1 Guide Launch Targets [8 minutes]
2 Guide Launch Prelaunch – Half 1 [10 minutes]
three Guide Launch Prelaunch – Half 2 [13 minutes]
four Bestseller Campaigns [18 minutes]
5 Guide Launch Interview with fiction authors Sean Platt and Johnny B. Truant [69 minutes]

LEAD MAGNET CROWDSOURCE CALL

On this bonus name, we spent 75 minutes crowdsourcing concepts for one another’s lead magnets.

This was some of the enjoyable and productive classes… and by simply going by way of the replay and transcript, you’ll go away with at the very least a dozen new concepts for tremendous efficient lead magnets on your personal enterprise.

THE SPARTA LAUNCH

The Sparta Launch is all about promoting very high-priced, small-group workshops or retreats through e-mail.

1 The Sparta Launch [14 minutes]
2 The Sparta Panel at LaunchCon with Jeff’s Platinum Plus mastermind members, Erico Rocha, Sebastien Night time, and Will Hamilton. [51 minutes]

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